Sources for the baseline record
Each clinic profile starts from publicly available information: primarily what the organisation states on its own website and any direct public records that can be safely matched. We do not treat anonymous reviews, rumours, scraped directory claims, or unverifiable third-party assertions as part of the baseline record.
The 3-block listing system
Clinic pages now separate evidence into three fixed blocks so listings stay comparable and user-focused.
- Public source checks — the verification matrix showing what was or was not confirmed from reviewed public sources.
- Comparison checklist — the same decision-useful checklist on every clinic page so readers can compare like for like.
- Identity and regulatory checks — the fuller context and caveats behind the listing.
This split keeps regulator and entity checks separate from clinic marketing language while still giving readers a fast comparison layer near the top.
Fixed comparison checklist order
The Comparison checklist block should follow the same order on every clinic page:
- Named lead practitioner shown
- Prescriber or medical oversight shown
- Consultation described
- Testing or bloodwork described
- Follow-up monitoring described
- Pharmacy or dispensing route disclosed
- Pricing disclosed
- Access model clear
- Legal entity verified
- Direct regulator record verified
That order is fixed so users can compare listings quickly without re-learning the page each time.
Verification matrix order
The Public source checks block should follow the same order on every clinic page:
- Direct GMC trail
- Direct CQC trail
- Direct GPhC trail
- Direct Companies House trail
- Named clinician trail
That order is fixed so users can compare listings quickly without re-learning the page each time.
Status labels and legend
The matrix uses only four statuses. The same labels and symbols should appear in Methodology and on clinic pages:
- ✓ Confirmed — direct public source verified
- ◐ Partial — likely match, not enough to confirm
- — Not confirmed — no direct verified match found
- ∅ Not applicable — this check does not apply
Icons should never be shown without the text label.
Location records and maps
Location text and map pins should come from the canonical location record, not from ad-hoc page copy. Clinic pages use the shared location block so address text, map pin, and precision stay aligned.
Location is supporting context, not a core comparison criterion. The main checklist should focus on decision-useful care, oversight, pricing, access, and verification questions instead.
Where a location is shown, the visible note should stay short: Please confirm the address before visiting.
Platform-controlled vs source-derived fields
Some parts of a listing come directly from public sources. Others are controlled by the platform so every listing stays comparable, neutral, and honest about uncertainty.
- Source-derived — regulator and entity matches, named clinician trail, service claims, location/address trail, official outbound links
- Platform-controlled — status labels, summary wording, internal links, disclosure language, map-precision notes, and comparison structure
Business-managed fields (where offered)
If a clinic is later allowed to submit or update business-managed fields, those fields must remain clearly separated from the public-source baseline. Business-managed input cannot replace regulator or entity checks and cannot be presented as compliance approval or medical endorsement.